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  About Our Mission

In the heart of America's countryside, a collective of passionate growers stands united under a vital cause—our "Get Real, Keep It Real"

About Our Mission

In the heart of America's countryside, a collective of passionate growers stands united under a vital cause—our "Get Real, Keep It Real" Campaign. We are not just farmers but custodians of a cherished heritage, dedicated to preserving the authentic spirit of Christmas and safeguarding the environment against the encroaching tide of plastic alternatives.


Our campaign is born from a critical need to revitalize an industry facing unprecedented challenges. The advent of artificial trees, though convenient, poses a significant threat to our livelihoods and the planet itself. Plastic trees, with their long lifecycles in landfills and carbon-intensive production processes, starkly contrast real Christmas trees' renewable, biodegradable nature.


As American Christmas Tree Growers, we embody the resilience and dedication that has long characterized our industry. Our mission extends beyond the fields of our farms; it is a call to action for individuals and communities to embrace the tangible and intangible benefits of real trees. From the fresh, pine-scented air of a living room in December to the sustainable practices that enrich our soil and sequester carbon, the choice for a real tree stands for environmental stewardship and economic vitality.


The "Get Real, Keep It Real" Campaign is more than a message; it's a movement towards a more sustainable, authentic holiday tradition that honors the earth and our heritage. By choosing a real Christmas tree, you contribute to a cycle of life that supports rural economies, nurtures wildlife habitats, and fosters family traditions passed down through generations.


Join us to protect an industry, preserve a tradition, and promote a greener future. Together, we can ensure the legacy of American Christmas Tree Growers thrives, keeping the true spirit of Christmas alive for generations to come.

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