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Christmas Trees
Become a part of the "Get Real Keep It Real" movement to support our planet and American farmers by choosing authentic, environmentally friendly Farm Fresh Christmas Trees.
Get Real Keep It Real Anthem
This song, titled "Get Real Keep It Real,"
is the anthem of 2024.
Exclusive Interview Video for the Get Real Keep It Real Campaign.
Our "Embrace Authenticity, Spread Joy" philosophy is more than just a slogan—it's a sincere call to celebrate the genuine happiness and enchantment of the season. Immerse yourself in this festive journey and ignite the enduring allure of a real, locally grown Farm Fresh Christmas Tree while making a positive impact on our environment and communities.
"Get Real Keep It Real" 2023 ESPN Campaign
The Farm Fresh Christmas Tree Council collaborated with leading media platforms such as ESPN, ABC, CBS, Golf Channel, The New York Times, and others, as well as various articles. Through our strategic partnership with ESPN, we achieved a digital homepage takeover and surpassed our initial estimate of 8 million by reaching an audience of 19,000,000. Additionally, our presence on ESPN Radio significantly expanded our daily reach.
The Farm Fresh Christmas Tree Council, in partnership with ESPN Radio, has launched the 'Get Real, Keep Real' campaign, highlighting the essential contributions of America's Christmas Tree farmers to holiday traditions and environmental sustainability.
Championed by Evan Cohen of ESPN's Unsportsmanlike show, this campaign leverages digital and radio platforms, featuring homepage takeovers, engaging live reads by prominent hosts, and compelling commercials to advocate for the environmental benefits of choosing farm-fresh over plastic trees.
Reaching an impressive audience of 32 million weekly listeners, this partnership not only elevates the support for the agricultural sector that forms the foundation of our holiday customs but also underscores the positive environmental impact of opting for real Christmas trees, fostering a deeper connection between consumers and the Eco-friendly practices that enrich our celebrations and preserve our planet's health.
Social Media Strategy
As part of its comprehensive digital campaign, the 'Get Real, Keep It Real' initiative rolled out across major social media platforms, including Instagram, Facebook, YouTube, and TikTok, successfully garnering over 2 million impressions.
Our short-term goal is to leverage this momentum to amplify our message further, engaging a broader audience in the conversation about the benefits of supporting farm-fresh Christmas tree farmers and making environmentally conscious choices over plastic alternatives. In the long term, we aim to cultivate a sustained movement that advocates for the agricultural community behind our holiday traditions and champions Eco-friendly practices.
This strategic approach is designed to grow our digital footprint and foster a more profound, lasting consumer commitment towards a greener, more sustainable holiday season.
LPGA Portland Classic
Prepare for an electrifying blend of tradition, sustainability, and elite competition as we join the esteemed LPGA Portland Classic. This $1.5 million event is a testament to our commitment to the Farm Fresh Christmas tree movement. This isn't just about advocacy; it's a revolution to challenge the norm and redefine our holiday traditions.
With the LPGA's backing, we're set to highlight the environmental perils of plastic trees and celebrate the natural beauty of real ones, making a significant impact on a national scale. Our innovative 'Get Real, Keep It Real' Tee Tree Boxes at each hole underscore our dedication to elegance and environmental stewardship, earning us the 2023 Green Driver Award.
With an invitation to return in 2024, this platform isn't just for showcasing golf prowess; it's a beacon for our ongoing crusade for a greener, more sustainable future. Join us in this monumental journey to keep the spirit of real Christmas alive and champion a cleaner, greener world.
Join the Movement: Become a Member of the
"Get Real, Keep It Real" Squad
Dive into a community where making a difference is at the heart of everything we do. By joining our membership program, you're not just saving our industry and combating the plastic tree market; you're setting yourself apart, gaining recognition for your commitment, and aligning with like-minded individuals and organizations dedicated to preserving the Farm Fresh Christmas Tree Industry.
Why Join?
- Tiered Membership Levels: Choose a membership tier that aligns with your passion and capacity. Each level offers unique benefits, from exclusive updates and event invites to special recognition.
- Exclusive Member Benefits: Enjoy access to cutting-edge industry reports, receive discounts on products and services, and get invitations to members-only events.
- Engage & Contribute: In meaningful opportunities to volunteer, participate in decision-making, or offer feedback on key initiatives.
- Be Recognized: Our recognition programs are designed to celebrate your contributions, featuring your stories and support in our campaign materials and public forums.
- Collaborate & Grow: Unlock collaborative opportunities that benefit your endeavors and our campaign, including co-branded marketing initiatives and joint projects.
- Network & Connect: Participate in exclusive networking events tailored to our industry, from round tables and webinars to gala dinners and golf tournaments, fostering a strong sense of community and shared purpose.
Your membership contributes to our collective mission and offers a platform for personal and professional growth within the industry. Ready to make a real difference? Click to learn more and join our squad today!
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